North West Timber Treatments Ltd.

Enough is Enough

It’s going to be a bit of a different blog today. It’s disap­po­inting that this needs addressing in this day and age too, but we need to address the amount of racial abuse that members of the England squad have been on the end of since our Euro Final defeat.

I say "since our Euro Final defeat" but who am I trying to kid? This has been going on for generations. I remember when I was in Year 4, I won a raffle to go the Everton v Middle­sbrough match at Goodison Park (despite being a Liverpool fan). After school one day we had to go to the IT Suite at Goodison Park as we never only won tickets, we we're walking on with the players and holding up a banner that said "Show Racism the Red Card" and at the time I didn't fully understand the gravity of what we were doing. When you're a child you don't understand what racism is really, it's not until you get older you realise how serious it is, and I can tell you for a solid fact now that nobody is born racist, that disgraceful trait is nurtured into a person. Anyway, looking back to that year in 2004, after I was taught more about racism, I was naive enough to think "we have made an impact today" and really did at the time. Fast forward 17 years and I think we have moved backwards.

What happened last weekend to those 3 players was completely unfor­give­able and those involved should not only be ashamed of themselves, but also punished for their actions. How does football work now? You're only a fan of the team or players when they're doing well? When you sing "It's coming home" does that only apply to white football players regardless of their performance? It deeply saddens me that 3 young men have been through so much in such a short amount of time. They are already carrying the weight of missing their penalties but now there are people trying to make them feel bad about the colour of their skin? If there is anyone reading this that was part of that crowd then I would like to ask you a question. If they scored those penalties and we won, would you still say what you said? It worries me that any ANY black football player is one bad game away from receiving the height of racial abuse, imagine that completely unnecessary amount of pressure they carry for 90 minutes once or twice a week.

Here are the three players below and how we should really see them...

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We cannot continue to live in a world where people are judged, hated and discri­minated just because of their race. We have come so far with everything, technology, medicine and education yet when it comes to something as simple as a human life there is a selection of people who are still living in the past. We are all human not matter the colour of our skin, we all feel and act the same so let's treat each other the same.

At North West Timber Treatments we condemn any form of racial abuse, if we hear it in any of our stores towards staff or other customers you will be asked to leave the premises immediately!

Enough is enough.

Zac Nicholson

E-Commerce and Digital Marketing Manager

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